Trademark lawyers or trademark attorneys or the first step in establishing
the claim you have to your logo, name and product. A trademark attorney
will make sure that no stone is unturned in the research and filing
of any trademarks for your company. You can find a trademark lawyer
through the resources available on this website along with a little
information on trademarks in general.
What is a Trademark?
A trademark is a word, phrase, logo or other symbol, used to identify a product, the source of a product and the manufacturer or merchant. A trademark is usually used to distinguish one product and its manufacturer from another.
Common Types of Trademarks
There are many types of trademarks, such as:
· Service Mark - Rather than promoting a product, the service
mark promote a particular type of service.
· Trade Dress - A product is sometimes known for it's special
packaging, or trade dress.
· Collective Mark - A collective mark is a symbol, word, or phrase
used to identify a group, organization or association, and the products,
services or members of the group.
· Certification Mark - A certification mark is a symbol or name
used to guarantee the quality of another's service or product.
What is a Trademark Search?
Before you decide to use a particular trademark or name, you should conduct a trademark search to determine whether a similar trademark already exists. If you use a trademark that is similar to, or the same as, another person's registered trademark, you can be held liable for damages and the registered owner's attorney fees. Generally, a court will presume that the unregistered trademark owner knew about the registered trademark, even if you did not. Trademark attorneys and firms are trained to make a thorough inspection of registered trademarks to prevent this predicament.
How do I Register a Trademark?
Use the Trademark
Before trying to register a trademark with the Patent and Trademark office; the owner must first put the trademark to use in interstate commerce. Interstate commerce means that the mark must be used on something that crosses state or international lines. A mark will not be registered unless and until it is used in interstate commerce.
The U.S. Patent and Trademark Office
The trademark owner then must fill out a form and submit it, along
with a fee, to the Patent and Trademark Office. In order for the trademark
to be approved, the office must determine that the trademark is not:
· Confusingly similar to or the same as another trademark
· Prohibited or reserved
· Generic
· Overly descriptive
Once the Patent and Trademark Office have approved the trademark, it will be registered for a term of ten years. Six years into the ten-year period, the owner must then file a form stating that the trademark is still in use. Otherwise, the registration may lapse.
Trademark Infringement or Dilution
Federal law offers protections for a trademark if someone uses it without
permission. The trademark is protected from:
· Infringement - Infringement occurs when someone uses the same
or similar trademark for a similar good or service.
· Dilution - Trademark dilution occurs when someone uses a well-established
trademark for a different service, but either tarnishes the trademark's
good name through the use or weakens the consumer's association between
the trademark and the services.
Should I consult a Lawyer about my Trademark Issue?
The deadlines and regulations for trademark registration are detailed
and strict. An attorney can help you meet all the deadlines and fulfill
all the requirements. A lawyer can also participate in on-going research
to make certain no one else is using or diluting your trademark without
your permission. Additionally, if you have an issue of trademark dilution
or infringement, an attorney can guide you through the difficult and
strict procedural requirements for litigation and bring out the core
of your case. http://www.legalmatch.com/law-library/trademarks.html
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